Model helps track real time statistical significance of actions, with attribution maturity accounted for, and runs experiments to answer questions.
The tests create the optimization plan which ensures the campaigns have the right targeting and budget-bid parameters.
Technology
From insights to automated execution.
InsightsRecommendations
Template rulesetsRule automation
Dayparting trackerReporting
Shelf Aware Execution
Track all signals that impact profitable sales.
InventoryBuy boxPricingRanking
Stock level2 days left
Sponsored adsPaused
Stop ads before stock runs out
When a product is out of stock or likely to go out of stock.
Your price$24.99
Competitor$20.99
Buy BoxWonLost
Alert sent
Track Buy Box win %
Track buy box win rate and margin differential.
Competitor priceIncreased
Your campaignBids adjusted
React to competitor moves
Data-driven campaign adjustments based on competitor actions.
Measurable Retail Media Results
“We had a significant lift in our RoAS after using ShelfRadar’s bid optimization product. While there are several rule-based automation tools, the recommendations the software made on which automations to run worked well for us.”
SS
Shishir SathyanCEO & Founder at Mossant Kombucha
PRoAS2.9x → 6.9xIncrease in PRoAS
Before
After
−63%CAC reduction QoQ
+94%Growth in ad revenue QoQ
Leverage the Amazon Marketing Cloud
Get access to an AMC instance
Don’t have an AMC instance yet? We can create one for you.
Build your custom audiences
Build and target audiences such as cart abandoners or New-to-Brand shoppers, using AMC data.
Custom audiencesAMC
Cart abandonersTargeting
New-to-BrandTargeting
High-value customers
Lookalike audiences
Purchase intent
Book a personalized demo
See how ShelfRadar can help you win on Amazon.
A zero-commitment demo of the ShelfRadar platform, tailored to your needs.
A live look at tools to create, manage and optimize your Amazon PPC campaigns.
Answers to your questions, and how we can save you time and simplify ad management.
We can view your ads and sales data. That’s all it needs.
Nothing in your account changes
Only view access to campaigns, bids, budgets and listings.
Revoke any time
Remove access from our confirmation mail or your Amazon settings any time you like.
A person approves every recommendation
Amazon experts review every recommendation and present it for your approval.
FAQ
Is this software?
It is a managed service powered by software that provides insights, recommendations and automations, but it’s not on autopilot. Your experts or ours review and authorize changes.
What does read-only access mean?
We can view your ads and sales data. That’s all it needs. We can’t edit campaigns, bids, budgets, listings or prices with this access, and you can remove it whenever you like.
Do you have results with US brands?
Not yet. We are a startup with significant success with brands in India, but we are early in the US market. You can evaluate us basis the opportunities our system can identify in your account.
What happens after I connect?
Our software generates a set of growth and savings opportunities and an Amazon expert discusses it with you for your implementation. Or we are happy to do it for you and demonstrate results using our system.
Your Account Context Layer
Worried that team attrition or agency changes leave you with a business impact during transition?
ShelfRadar gives you a markdown file that holds the context on every action, and the rationale behind it based on the signals read at the time.
account_context.md
# Account context
## Campaign decisions
- Bid −10% on top keyword · rank held
- Paused ads on SKU with low stock
## Rationale & signals
- Stock · Buy box · Rank · Competitor price
## Optimization history
- Every test, result and change, dated
A blueprint for
A new team member
A new agency partner
Your Claude accountRun the account from Claude
See what your Amazon account is leaving on the table