Win on Amazon with agentic ad optimization software

  • Agents run search term, bid-budget experiments
  • Daily opportunity plan delivered
  • Automated campaign execution
  • Agents optimize for listing and SEO
  • Context layer to avoid tool/agency dependence
AI + Human expertise

Get your $-weighted opportunity map, or take a 2-min fit check first.

  • Proven results in 15 days
  • Anthropic Partner
  • Award-winning software

Signals

Amazon ad PPC optimization enriched by real time signals on inventory, deals/coupons, time-performance, buy box and organic rank.

Inventory
Deals / Coupons
Buy box
AI Agents
Ad Performance
Organic Rank
Pricing
Trusted by
Recognition
Jun 2026 · Partnership Anthropic

Accepted into Anthropic’s Claude Partner Network

Inaugural cohort, Services Track. ShelfRadar is built on Claude’s API and MCP.

View announcement →
Sep 2026 · Award exchange4media

Gold, Retail Media
e4m D2C Awards 5.0

Awarded for our work with Mossant Kombucha.

View announcement →

Science

Model helps track real time statistical significance of actions, with attribution maturity accounted for, and runs experiments to answer questions.

Budget allocation by ad type Share of spend vs share of sales · last 30 days Move 10 pts out of Display Display over-funded AD TYPESPEND SHARE VS SALES SHAREPLAN Sponsored Products Conversion 48% spend 61% sales 56%▲ +8 pts Sponsored Brands Consideration 22% spend 21% sales 22%• 0 pts Sponsored Brands Video Awareness 12% spend 14% sales 14%▲ +2 pts Sponsored Display Retargeting 18% spend 4% sales 8%▼ -10 pts Spend shareSales shareIllustrative account

The tests create the optimization plan which ensures the campaigns have the right targeting and budget-bid parameters.

Technology

From insights to automated execution.

Insights
pet food · generic8 lenses read every campaignLift the budgetVotes6 of 8 agreeDaily budget$8,580$15,000CAC × OrdersLiftIFO × ROASLiftSearch × CACLiftPosition × ROASKeepLift the budgetTrim the bidOrders →BetterCAC ↑
Recommendations
RecommendationsGrouped by what to doLift the budget6 campaigns$64K/dayRun on all 6Stop1 campaign$8.7K/dayRun on 1Split2 campaignsLenses disagreeFlag for a personSpend moreSpend lessLeave it

Shelf Aware Execution

Track all signals that impact profitable sales.

InventoryBuy boxPricingRanking

Stop ads before stock runs out

When a product is out of stock or likely to go out of stock.

Track Buy Box win %

Track buy box win rate and margin differential.

React to competitor moves

Data-driven campaign adjustments based on competitor actions.

Measurable Retail Media Results

Two Mossant kombucha bottles, peach and blueberry lemonade, raised in a toast
Mossant Craft Beverages
“We had a significant lift in our RoAS after using ShelfRadar’s bid optimization product. While there are several rule-based automation tools, the recommendations the software made on which automations to run worked well for us.”
Shishir SathyanCEO & Founder at Mossant Kombucha
PRoAS 2.9x → 6.9x Increase in PRoAS
−63% CAC reduction QoQ
+94% Growth in ad revenue QoQ

Leverage the Amazon Marketing Cloud

Get access to an AMC instance

Don’t have an AMC instance yet? We can create one for you.

Build your custom audiences

Build and target audiences such as cart abandoners or New-to-Brand shoppers, using AMC data.

Book a personalized demo

See how ShelfRadar can help you win on Amazon.

  • A zero-commitment demo of the ShelfRadar platform, tailored to your needs.
  • A live look at tools to create, manage and optimize your Amazon PPC campaigns.
  • Answers to your questions, and how we can save you time and simplify ad management.
Book a demo

Your data

Read-only access

We can view your ads and sales data. That’s all it needs.

Nothing in your account changes

Only view access to campaigns, bids, budgets and listings.

Revoke any time

Remove access from our confirmation mail or your Amazon settings any time you like.

A person approves every recommendation

Amazon experts review every recommendation and present it for your approval.

FAQ

Is this software?

It is a managed service powered by software that provides insights, recommendations and automations, but it’s not on autopilot. Your experts or ours review and authorize changes.

What does read-only access mean?

We can view your ads and sales data. That’s all it needs. We can’t edit campaigns, bids, budgets, listings or prices with this access, and you can remove it whenever you like.

Do you have results with US brands?

Not yet. We are a startup with significant success with brands in India, but we are early in the US market. You can evaluate us basis the opportunities our system can identify in your account.

What happens after I connect?

Our software generates a set of growth and savings opportunities and an Amazon expert discusses it with you for your implementation. Or we are happy to do it for you and demonstrate results using our system.

Your Account Context Layer

Worried that team attrition or agency changes leave you with a business impact during transition?

ShelfRadar gives you a markdown file that holds the context on every action, and the rationale behind it based on the signals read at the time.

A blueprint for
A new team member
A new agency partner

See what your Amazon account is leaving on the table

Book a demo

Connect your Amazon Ads account

Share your website and work email. We’ll send you a secure link to connect your account.

Fit check · Step 1 of 5
Where do you sell today?