Amrutha Arthimalla

Quick Commerce Ad Strategist, ShelfRadar

Amrutha Arthimalla is a quick commerce ad strategist at ShelfRadar, agentic Amazon ad optimization software from Punt Partners for brands selling on Amazon.

She works across paid search, performance marketing and Amazon ads.

Battle Notes by Amrutha Arthimalla

Amazon Ads

Amazon PPC dayparting: find the hours that waste your budget

Amazon PPC dayparting: how to find the hours that convert and the ones that waste spend, and how to use schedule-based bid and budget rules to act on them.

Amazon Ads

Black Friday and Cyber Monday on Amazon: how to set bids and budgets for the deal window

How to set Amazon Ads bids and budgets for Black Friday and Cyber Monday: budget rules, placements, dynamic bidding, pacing, stock risk and the cool-down.

Amazon Ads

Why your Amazon ads stop when you lose the Buy Box (and what to do)

Lose the Buy Box (the Featured Offer) and your Sponsored Products ads stop showing. Why it happens, how to spot it quickly, and what to fix first.