Amazon Ads
How to lower ACoS on Amazon (and when TACoS matters more)
How to lower ACoS on Amazon: cut search terms that spend without selling, bid by match type and placement, and watch TACoS so lower ACoS isn’t lost sales.
Battle Notes · Author
Madhu Sudhan
Co-founder, Punt Partners
Madhu Sudhan is co-founder of Punt Partners, which builds ShelfRadar: agentic Amazon ad optimization software for brands selling on Amazon.
ShelfRadar is led by founders with deep expertise in marketing technology.
Battle Notes by Madhu Sudhan
Amazon Ads
Sponsored Products vs Sponsored Brands: how to split your Amazon ad budget
Sponsored Products vs Sponsored Brands: what each ad does, how each charges and how to judge it, and how to split your Amazon ad budget between them.
Amazon Ads
Is your brand ready for Amazon Marketing Cloud? What changed when AMC opened to sponsored-ads advertisers
Amazon Marketing Cloud is now open to every sponsored ads advertiser: what changed, what AMC needs from your brand, and a readiness checklist.
Amazon Ads
How to run an Amazon Ads audit: a 12-point checklist for supplement brands
A 12-point Amazon Ads audit for supplement brands: Featured Offer eligibility, search terms, match types, negatives, bids, placements, budgets and ad policy.